MURI

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Naturally non-alcoholic: how we create flavor without compromise

We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…

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  1. Read more: Our 3* collaboration and limited-edition blend Paradis
    Our 3* collaboration and limited-edition blend Paradis

    Our 3* collaboration and limited-edition blend Paradis

    This one-off, special edition is called Paradis, a sparkling rosé expression of fermented white currant that’s fat-washed with butter infused with foraged wild roses and blackened bergamot.

    Read more
  2. Read more: Naturally non-alcoholic: how we create flavor without compromise
    Naturally non-alcoholic: how we create flavor without compromise

    Naturally non-alcoholic: how we create flavor without compromise

    We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

    Read more
  3. Read more: Introducing: Koji Rice Series 2
    Koji Rice Series 2

    Introducing: Koji Rice Series 2

    The second expression in our Koji Rice Series is finally bottled and ready to pour here at the blendery. It was a long time in the making and we went back to the drawing board many times trialing numerous botanicals.

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  4. Read more: Making drinks like a chef
    Making drinks like a chef

    Making drinks like a chef

    We develop flavor slowly: fermenting, smoking, blending. Layer by layer, we build complexity, composing each drink like its a dish.

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  5. Read more: Uzume - our new collaboration with legendary French chef Anne-Sophie Pic
    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume is our fabulous new collaboration with legendary French chef Anne-Sophie Pic. Anne-Sophie is the world’s most decorated female chef, holding 12 Michelin stars in her restaurants across the globe.

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  6. Read more: MURI x The Four Horsemen
    MURI x The Four Horsemen

    MURI x The Four Horsemen

    Introducing our new collaboration with the renowned Four Horsemen restaurant in Brooklyn, New York. It's synonymous with having one of the best wine lists in America.

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  7. Read more: Passing Clouds: The Perfect Beverage
    Passing Clouds: The Perfect Beverage

    Passing Clouds: The Perfect Beverage

    In a world where drinks choices often oscillate between overly sugary sodas, flat non-alcoholic wine and expensive cocktails, finding a beverage th...
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  8. Read more: New Release - Koji Rice Series 1
    New Release - Koji Rice Series 1

    New Release - Koji Rice Series 1

    Koji Rice Series 1, is a rich and surprising expression—featuring smoked lavender, cherry pit (mahleb), and a luxurious, floral base. Experimental, elegant, and unmistakably MURI.

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