MURI

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Naturally non-alcoholic: how we create flavor without compromise

We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…

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  1. Read more: Introducing the MURI Loyalty Program
    Introducing the MURI Loyalty Program

    Introducing the MURI Loyalty Program

    We’re excited to announce our new loyalty program, created to reward our amazing customers. Now, every time you shop with us online, you’ll earn points that can be used as discounts on your next order.

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  2. Read more: Free Shipping on 6+ Bottles
    Free Shipping on 6+ Bottles

    Free Shipping on 6+ Bottles

    How to get free shipping from our curated sets

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  3. Read more: Skudehavnen: home to our new tasting room and HQ
    Skudehavnen: home to our new tasting room and HQ

    Skudehavnen: home to our new tasting room and HQ

    Skudehavnen. A tiny fishing harbor tucked into a quiet corner of Copenhagen, now home to MURI’s new tasting room and HQ.

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  4. Read more: Founders Picks: Four of Murray's favorite blends
    Founders Picks: Four of Murray's favorite blends

    Founders Picks: Four of Murray's favorite blends

    Introducing Founders Picks – a special set of blends chosen by Murray for their nostalgia, a need for experimentation and meaningful collaborations.

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  5. Read more: Introducing: Koji Rice Series 2
    Koji Rice Series 2

    Introducing: Koji Rice Series 2

    The second expression in our Koji Rice Series is finally bottled and ready to pour here at the blendery. It was a long time in the making and we went back to the drawing board many times trialing numerous botanicals.

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  6. Read more: We can also cook
    We can also cook

    We can also cook

    We turned convention on its head, and set out to prove that drinks can take centre stage at the dinner table. Our our small team created an off-menu experience of drinks and food pairings.

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  7. Read more: MURI x Studio Soriano merch
    MURI x Studio Soriano merch

    MURI x Studio Soriano merch

    From picnic-perfect bags to techno-ready aprons, our Studio Soriano collab turns discarded materials into pieces that are functional, stylish, and just a little rebellious.

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  8. Read more: MURI and Music
    MURI and Music

    MURI and Music

    Music has always been core to MURI’s identity. Founder Murray reflects on how UK rave culture shaped his outlook—and how that spirit of experimentation and cultural connection fuels everything we do.

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  9. Read more: Uzume - our new collaboration with legendary French chef Anne-Sophie Pic
    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume is our fabulous new collaboration with legendary French chef Anne-Sophie Pic. Anne-Sophie is the world’s most decorated female chef, holding 12 Michelin stars in her restaurants across the globe.

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