MURI

Featured news

Naturally non-alcoholic: how we create flavor without compromise

We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…

Sign up to our newsletter to get early access to posts and latest news/
  1. Read more: MURI x Studio Soriano merch
    MURI x Studio Soriano merch

    MURI x Studio Soriano merch

    From picnic-perfect bags to techno-ready aprons, our Studio Soriano collab turns discarded materials into pieces that are functional, stylish, and just a little rebellious.

    Read more
  2. Read more: Making drinks like a chef
    Making drinks like a chef

    Making drinks like a chef

    We develop flavor slowly: fermenting, smoking, blending. Layer by layer, we build complexity, composing each drink like its a dish.

    Read more
  3. Read more: MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity
    MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity

    MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity

    An inside look at our recent cocktail competition at Balderdash — where creativity, technique, and flavour came together in two standout serves. 

    Read more
  4. Read more: POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds
    POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds

    POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds

    Our blends are not only delicious on their own or as a pairing with food, they also work brilliantly in cocktails. See how POPL uses our blends in theirs.

    Read more
  5. Read more: MURI and Music
    MURI and Music

    MURI and Music

    Music has always been core to MURI’s identity. Founder Murray reflects on how UK rave culture shaped his outlook—and how that spirit of experimentation and cultural connection fuels everything we do.

    Read more
  6. Read more: Uzume - our new collaboration with legendary French chef Anne-Sophie Pic
    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume - our new collaboration with legendary French chef Anne-Sophie Pic

    Uzume is our fabulous new collaboration with legendary French chef Anne-Sophie Pic. Anne-Sophie is the world’s most decorated female chef, holding 12 Michelin stars in her restaurants across the globe.

    Read more
  7. Read more: MURI x The Four Horsemen
    MURI x The Four Horsemen

    MURI x The Four Horsemen

    Introducing our new collaboration with the renowned Four Horsemen restaurant in Brooklyn, New York. It's synonymous with having one of the best wine lists in America.

    Read more
  8. Read more: Passing Clouds: The Perfect Beverage
    Passing Clouds: The Perfect Beverage

    Passing Clouds: The Perfect Beverage

    In a world where drinks choices often oscillate between overly sugary sodas, flat non-alcoholic wine and expensive cocktails, finding a beverage th...
    Read more
  9. Read more: Where the Woodruff Grows
    Where the Woodruff Grows

    Where the Woodruff Grows

    Spring at MURI is a time of renewal and inspiration. As the forests around Copenhagen awaken, we head out to forage one of our favourite seasonal botanicals: woodruff. 

    Read more