Making drinks like a chef

At MURI, we create drinks like they're dishes. Multiple components, layered together. Seasoned. Tasted. Adjusted. Drinks that are composed with care at every step - from the mise en place with ingredient prep, to the final group tasting as we finish the blend in the tank.

This is why we hire chefs — to run our production more like a kitchen than a brewery. Our team brings experience from across disciplines, opening the door to a wide world of techniques we can draw on to craft our blends.

Flavor isn't just a destination - it's a process of experimentation, risk, and discovery. We let fermentation do its wild, wonderful thing. We smoke ingredients to draw out unexpected depth. We blend with intention, tasting and tweaking until everything hums in harmony. Gastronomy - in liquid form.

We borrow from the kitchen, and beyond — from ice clarification in Four Horsemen, to carbonic maceration in Uzume, to layered koji fermentation in Koji Rice Series 1. We get excited about taking techniques from all corners of the culinary world and reimagining them in the context of non-alcoholic drinks — to build complexity, structure, and depth you can taste in every sip.

It often starts with fermentation — the heart of what we do. This is where funk, brightness, structure and surprise begin to unfold. 

Smoking is our quiet disruptor. Whether it’s botanicals or fruit, gentle smoke adds a layer of savoury complexity that lingers in the background — like a bass note in a song. You might not spot it straight away, but it’s doing important work.

Then comes blending — the part we obsess over most. Each element — from lacto-fermented rhubarb to cold-brewed jasmine tea or a punchy green shiso infusion — is chosen like an ingredient in a dish. We balance everything - acidity with sweetness, tannin with texture. We build drinks that shift and stretch as you sip, that feel dynamic in your mouth and pair beautifully with food. Drinks that make you pause and wonder.

We’re not here to imitate anything. We’re crafting drinks that stay with you — that evoke a feeling, spark a memory, and bring genuine joy to the table.

Want to know more about how we work with specific ingredients? Keep exploring our flavor library or come and see for yourselves at our blendery.