MURI
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Naturally non-alcoholic: how we create flavor without compromise
We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.
But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…
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Read more: We can also cook
We can also cook
We turned convention on its head, and set out to prove that drinks can take centre stage at the dinner table. Our our small team created an off-menu experience of drinks and food pairings.
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Read more: MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity
MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity
An inside look at our recent cocktail competition at Balderdash — where creativity, technique, and flavour came together in two standout serves.
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Read more: MURI and Music
MURI and Music
Music has always been core to MURI’s identity. Founder Murray reflects on how UK rave culture shaped his outlook—and how that spirit of experimentation and cultural connection fuels everything we do.
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