Naturally non-alcoholic: how we create flavor without compromise
Naturally non-alcoholic
We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.
But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…
Naturally non-alcoholic vs. de-alcoholized
Most non-alcoholic drinks begin life in the same way as their alcoholic counterparts: alcohol is produced first, then later removed through de-alcoholization. This is a typically intensive industrial process by which alcohol is removed from a drink. Not only does it strip the alcohol, but - in our opinion - it also strips the flavor.
At MURI, we have chosen a different path, focusing on creating drinks that are delicious without ever having to compromise the flavor.
Designed differently from the start
Our blends are non-alcoholic by design. Instead of creating alcohol and then taking it away, we work with fermentation in a more precise way - developing complexity without ever having to produce alcohol in the first place.
Fermenting without producing alcohol takes skill. We draw inspiration from our previous background as chefs, distillers, and mixologists, using the techniques we’ve learned to build blends that have just as much complexity as alcoholic beverages.
We use special yeast cultures that do not create alcohol to fuel our fermentations. By carefully limiting the sugar levels of our drinks along with the time and temperature, we can ferment without creating more than trace amounts of alcohol.
We respect wine too much to copy it
Like wine, our blends have acidity, complexity, and they pair with fine food. But the comparison with wine ends there. We have too much respect for wine to try to copy it and we don’t want to de-alcoholize a product that has alcohol as an integral design feature.
