MURI

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Naturally non-alcoholic: how we create flavor without compromise

We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…

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  1. Read more: Introducing the MURI Loyalty Program
    Introducing the MURI Loyalty Program

    Introducing the MURI Loyalty Program

    We’re excited to announce our new loyalty program, created to reward our amazing customers. Now, every time you shop with us online, you’ll earn points that can be used as discounts on your next order.

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  2. Read more: Our 3* collaboration and limited-edition blend Paradis
    Our 3* collaboration and limited-edition blend Paradis

    Our 3* collaboration and limited-edition blend Paradis

    This one-off, special edition is called Paradis, a sparkling rosé expression of fermented white currant that’s fat-washed with butter infused with foraged wild roses and blackened bergamot.

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  3. Read more: Naturally non-alcoholic: how we create flavor without compromise
    Naturally non-alcoholic: how we create flavor without compromise

    Naturally non-alcoholic: how we create flavor without compromise

    We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

    Read more
  4. Read more: Free Shipping on 6+ Bottles
    Free Shipping on 6+ Bottles

    Free Shipping on 6+ Bottles

    How to get free shipping from our curated sets

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  5. Read more: Skudehavnen: home to our new tasting room and HQ
    Skudehavnen: home to our new tasting room and HQ

    Skudehavnen: home to our new tasting room and HQ

    Skudehavnen. A tiny fishing harbor tucked into a quiet corner of Copenhagen, now home to MURI’s new tasting room and HQ.

    Read more
  6. Read more: Founders Picks: Four of Murray's favorite blends
    Founders Picks: Four of Murray's favorite blends

    Founders Picks: Four of Murray's favorite blends

    Introducing Founders Picks – a special set of blends chosen by Murray for their nostalgia, a need for experimentation and meaningful collaborations.

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  7. Read more: Introducing: Koji Rice Series 2
    Koji Rice Series 2

    Introducing: Koji Rice Series 2

    The second expression in our Koji Rice Series is finally bottled and ready to pour here at the blendery. It was a long time in the making and we went back to the drawing board many times trialing numerous botanicals.

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  8. Read more: We can also cook
    We can also cook

    We can also cook

    We turned convention on its head, and set out to prove that drinks can take centre stage at the dinner table. Our our small team created an off-menu experience of drinks and food pairings.

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  9. Read more: From fruit to ferment: how we use carbonic maceration in Uzume
    From fruit to ferment: how we use carbonic maceration in Uzume

    From fruit to ferment: how we use carbonic maceration in Uzume

    Learn how MURI uses carbonic maceration, a winemaking technique, to transform strawberries in our blend Uzume, created with 12-Michelin-star chef Anne-Sophie Pic. 

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