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MURI

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Naturally non-alcoholic: how we create flavor without compromise

We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.

But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…

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  1. Read more: Founders Picks: Four of Murray's favorite blends
    Founders Picks: Four of Murray's favorite blends

    Founders Picks: Four of Murray's favorite blends

    Introducing Founders Picks – a special set of blends chosen by Murray for their nostalgia, a need for experimentation and meaningful collaborations.

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  2. Read more: Introducing: Koji Rice Series 2
    Koji Rice Series 2

    Introducing: Koji Rice Series 2

    The second expression in our Koji Rice Series is finally bottled and ready to pour here at the blendery. It was a long time in the making and we went back to the drawing board many times trialing numerous botanicals.

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  3. Read more: We can also cook
    We can also cook

    We can also cook

    We turned convention on its head, and set out to prove that drinks can take centre stage at the dinner table. Our our small team created an off-menu experience of drinks and food pairings.

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  4. Read more: From fruit to ferment: how we use carbonic maceration in Uzume
    From fruit to ferment: how we use carbonic maceration in Uzume

    From fruit to ferment: how we use carbonic maceration in Uzume

    Learn how MURI uses carbonic maceration, a winemaking technique, to transform strawberries in our blend Uzume, created with 12-Michelin-star chef Anne-Sophie Pic. 

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  5. Read more: MURI x Studio Soriano merch
    MURI x Studio Soriano merch

    MURI x Studio Soriano merch

    From picnic-perfect bags to techno-ready aprons, our Studio Soriano collab turns discarded materials into pieces that are functional, stylish, and just a little rebellious.

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  6. Read more: Making drinks like a chef
    Making drinks like a chef

    Making drinks like a chef

    We develop flavor slowly: fermenting, smoking, blending. Layer by layer, we build complexity, composing each drink like its a dish.

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  7. Read more: MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity
    MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity

    MURI Cocktail Competition at Balderdash: Flavour, Technique & Creativity

    An inside look at our recent cocktail competition at Balderdash — where creativity, technique, and flavour came together in two standout serves. 

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  8. Read more: POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds
    POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds

    POPL's Non-Alcoholic Red Spritz x MURI Passing Clouds

    Our blends are not only delicious on their own or as a pairing with food, they also work brilliantly in cocktails. See how POPL uses our blends in theirs.

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  9. Read more: MURI and Music
    MURI and Music

    MURI and Music

    Music has always been core to MURI’s identity. Founder Murray reflects on how UK rave culture shaped his outlook—and how that spirit of experimentation and cultural connection fuels everything we do.

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