MURI
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Naturally non-alcoholic: how we create flavor without compromise
We tend not to talk too much about the fact that our products don’t have alcohol. We put so much work into making each blend that we want to highlight all the great things about them, rather than talking about an ingredient that they don’t even contain. We prefer to focus on flavor, not ABV.
But we wanted to address a topic that comes up regularly - that of de-alcoholization. Many people ask if our products are de-alcoholized. The simple answer is no, they’re not. Let us explain…
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Read more: MURI x Studio Soriano merch
MURI x Studio Soriano merch
From picnic-perfect bags to techno-ready aprons, our Studio Soriano collab turns discarded materials into pieces that are functional, stylish, and just a little rebellious.
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Read more: MURI and Music
MURI and Music
Music has always been core to MURI’s identity. Founder Murray reflects on how UK rave culture shaped his outlook—and how that spirit of experimentation and cultural connection fuels everything we do.
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Read more: Uzume - our new collaboration with legendary French chef Anne-Sophie Pic
Uzume - our new collaboration with legendary French chef Anne-Sophie Pic
Uzume is our fabulous new collaboration with legendary French chef Anne-Sophie Pic. Anne-Sophie is the world’s most decorated female chef, holding 12 Michelin stars in her restaurants across the globe.
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Read more: MURI x The Four Horsemen
MURI x The Four Horsemen
Introducing our new collaboration with the renowned Four Horsemen restaurant in Brooklyn, New York. It's synonymous with having one of the best wine lists in America.
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Read more: New Release - Koji Rice Series 1
New Release - Koji Rice Series 1
Koji Rice Series 1, is a rich and surprising expression—featuring smoked lavender, cherry pit (mahleb), and a luxurious, floral base. Experimental, elegant, and unmistakably MURI.
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